Awareness of your personal context enables Siri to help you in ways that are unique to you. Need your passport number while booking a flight? Siri can help find what you’re looking for, without compromising your privacy.

Aren’t these currently “indefinitely delayed” features?

Advertising features without a disclaimer that there’s no set date they’ll show up, should at least be a violation in countries with actual consumer protection laws like EU and the UK? This is a textbook example of misleading advertising. As per my understanding of the consumer law, the advertising that these features are indefinitely delayed should be prominent and not a tiny citation at the end.

Case in point: 30 second YouTube advertising currently live all over the world advertising features that are delayed indefinitely with no disclaimers, demonstrably used as selling points of the phone by Apple (how good/bad Apple Intelligence is is irrelevant for the discussion), I’m only here to discuss the legal ramifications of this mostly.

Live ad which is now inaccurate as Siri has been delayed to 2026, used as the sole selling point in the ad