“Executives speak metric, so that’s how you get through to them.” A Director of UX told me when I asked a common question many designers have:

“How should designers show their value to businesses?”

I’ve been talking with design leaders recently about an upcoming white paper on design and metrics, and I wanted to give a little preview of one of the things I’ve learned.

In this “Year of Efficiency” (as one design lead put it), businesses are looking at designers and wondering what value they bring beyond visuals. Many designers aren’t quite sure how to answer this question.

After all, they hand off their project to a developer or client and move to the next project without finding out the final result.

What do we do in these situations?

Show that you’re listening in meetings (with AI)

This is one of those things that used to be much harder but has become much easier with AI. Why?

AI meeting summaries are incredibly valuable for determining business objectives. Previously, you had to be on your toes…