Branding in emerging tech moves fast, breaks things and drags a lot of buzzwords along for the ride. But fame still matters. Trust still matters.
And the companies that win aren’t the ones shouting the loudest. They’re the ones people remember.
In this episode, Jacob and Matt sit down with Thumbcorp’s co-founders Dan Cushing and Diego Borgo to unpack what brand fame really looks like in the worlds of blockchain, Web3 and frontier technology.
Dan brings decades of creative and planning experience from Levi’s to Stella Artois to Vogue. Diego has helped global giants like adidas, Prada and Salesforce translate complex tech into stories the mainstream actually cares about. Together, they’re building Thumbcorp: an agency that sits at the intersection of visionary technology and the real world.
We get into:
- Why “Web3 branding” is a terrible label for a very real opportunity
- What founders misunderstand about hype, trust and community
- How brands can earn cultural relevance without burning credibility
- The role of memes, virality and storytelling in building fame
- The common mistakes tech companies make when trying to go mainstream
- How Thumbcorp approaches creating and sustaining fame
- The future of branding in the next wave of decentralised tech
If you care about brand, tech or the messy bit in between, this one’s worth your thumb-scroll.
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